In today’s world, it’s rare for things to be completely clear or precisely determinable. Not everything is black and white. The demands on modern organizations and management are more contradictory and paradoxical than ever before, challenging orthodox value systems and business principles. In a world where the “what” takes a back seat to the “why?”, making bold decisions requires courage, awareness, and a willingness to make mistakes. In digital transformation, this ambiguity is often forgotten. In this article, we’ll discuss why disruption is inevitable and how to embrace it.