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25
May 2020
By
Juho Vehviläinen
Head of Business Development
Client stories

Building a narrative for a new product - Case Maptionnaire

H1 What’s a Rich Text element?

Paragraph styling The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

H2 Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

H3 How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

H4 What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

H5 Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

H6 How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Caption goes here

H4 Heading for list

  • Test list
  • test list
  • test list
  • test list items

H4 Heading for list

  1. Numbered list items
  2. Numbered list item
  3. Numbered list item
  4. Numbered List item

Maptionnaire was founded by Maarit Kahila and Anna Broberg after they had noticed an increasing need for city planners to engage the public and to get real input from residents, and that the existing tools did not serve the needs of the urban planning researchers.


Maptionnaire is a map-based survey tool, which facilitates simple and effective public participation. The online questionnaire editor allows independent creation, customization, and publishing of survey projects. 


Maptionnaire enables planners and researchers to collect, analyze, and visualize map-based data, as well as citizens to co-design project areas and express their preferences and opinions.


The challenge

Where Maptionnaire was well-received by all its users and generally considered to be the best product out there, it was still merely seen as a questionnaire tool, and not completely filling the vision Maarit and Anna had for it. 


They were on their way to a product launch with features that would live up to their promises as well as provide an opportunity to update product pricing. However, Maptionnaire still lacked a strategic narrative on how to sell the new product and vision for the higher organizational levels.


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Crafting the strategic narrative

Coventures helped Maarit and Anna craft the strategic narrative required for selling the product higher up in the organization. We workshopped the narrative together and then formulated a clear pitch on how Maptionnaire can sell the new product for city decision-makers. Finally, we visualized the story to a pitch deck, which is now used in presentations.


The project helped us to visualize our new service and in the end we had a very well designed sales deck that has helped us to present the service for the users. Collaboration with Conventures was all the way inspiring and well structured. - Maarit Kahila, CEO Maptionnaire

After a successful project, we continued to help Maptionnaire figure out a scalable pricing model for the new product.

Read more on our thoughts on how to build a strategic narrative.

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