Building a growth strategy for a corporate-backed startup - Case Plugsurfing
How to create an ambitious growth strategy for a corporate-backed startup working in an exciting, fast-growing electric vehicle charging market? Plugsurfing is an e-mobility service provider and charging service for electric vehicles, connecting its customers to Europe's largest, most up-to-date electric vehicle (EV) charging stations with digital payment services. At the beginning of 2021, Plugsurfing had a recently assembled, highly committed, and excited leadership team that had set ambitious growth goals for the business. Our entrepreneurial skills-set convinced the leadership team, and they invited us to facilitate the strategy process. In the facilitator's role, we could bring in new methods and ideas on how Plugsurfing's leadership team could build a strategy that would be easy to implement and owned by the whole company.