Building a narrative for a new product - Case Maptionnaire
Maptionnaire was founded by Maarit Kahila and Anna Broberg after they had noticed an increasing need for city planners to engage the public and to get real input from residents, and that the existing tools did not serve the needs of the urban planning researchers.
Maptionnaire is a map-based survey tool, which facilitates simple and effective public participation. The online questionnaire editor allows independent creation, customization, and publishing of survey projects.
Maptionnaire enables planners and researchers to collect, analyze, and visualize map-based data, as well as citizens to co-design project areas and express their preferences and opinions.
Where Maptionnaire was well-received by all its users and generally considered to be the best product out there, it was still merely seen as a questionnaire tool, and not completely filling the vision Maarit and Anna had for it.
They were on their way to a product launch with features that would live up to their promises as well as provide an opportunity to update product pricing. However, Maptionnaire still lacked a strategic narrative on how to sell the new product and vision for the higher organizational levels.
Coventures helped Maarit and Anna craft the strategic narrative required for selling the product higher up in the organization. We workshopped the narrative together and then formulated a clear pitch on how Maptionnaire can sell the new product for city decision-makers. Finally, we visualized the story to a pitch deck, which is now used in presentations.
The project helped us to visualize our new service and in the end we had a very well designed sales deck that has helped us to present the service for the users. Collaboration with Conventures was all the way inspiring and well structured. - Maarit Kahila, CEO Maptionnaire
After a successful project, we continued to help Maptionnaire figure out a scalable pricing model for the new product.
Read more on our thoughts on how to build a strategic narrative.