Client stories

Maptionnaire is a company founded by Maarit Kahila and Anna Broberg to answer an increasing need for city planners to engage the public and to get real input from residents. Maptionnaire offers a map-based survey tool, which facilitates simple and effective public participation.

Maptionnaire enables planners and researchers to collect, analyze, and visualize map-based data, as well as citizens to co-design project areas and express their preferences and opinions.

Did you miss the first part of Maptionnaire's story? You can read the first part here to get a full picture.‍

The challenge

‍

The new product was almost ready, and we had a strategic narrative on how to sell that. However, how would we introduce the narrative to our old customers? And how to change the pricing, what would it be based on? 

‍

These were essential questions Maptionnaire was still grappling with, and Coventures was here to help.

Developing a dynamic pricing model

Pricing is a dynamic function, and pricing should be constantly reviewed. What doesn’t change as often is the value metric and the fundaments the pricing is based on. These can be explained in a dynamic pricing model.

Coventures helped Maptionnaire to develop a dynamic pricing model that made it easier for them to decide the right value metric, determine the pricing, and always to be clear on what the pricing is based on.