Emma Grönlund, a serial entrepreneur with over 10 years of experience in building new digital businesses globally join Coventures as n Entrepreneur in Residence. Emma is a generalist executive with the ability to set up processes for companies from scratch to get to important product launches.
When starting a new business, we often jump straight into choosing a digital service or a vendor and forget something vital. We forget to spend time figuring out what we really need and when that happens, the digital aspect of our business is left with untapped potential.
How could we fight the world's most challenging problems such as cancer, diabetes, food shortage, and climate change? Would it be possible by eliminating human errors in laboratory processes by using the level of reproducibility used in the aviation industry?
Pricing is a dynamic function, and pricing should be constantly reviewed. What doesn’t change as often is the value metric and the fundaments the pricing is based on. We helped Maptionnaire to develop a dynamic pricing model that made it easier for them to decide the right value metric, determine the pricing, and always to be clear on what the pricing is based on.
Turre Legal prides itself on being Finland's most digital law firm and is specialized in service design and digitalization. They definitely did not lack ideas for growth and new digital business but needed some help with clarifying their strategy and generating sales through digital channels. We helped the client evaluate different growth possibilities and prioritized their digital endeavors. We also created a product strategy, which clarified how different ideas could be connected to the overall strategy.
Building a narrative for a new product can be challenging. We helped our friends at Maptionnaire formulate a clear pitch on how to sell the new product for their target audience.
Say hi to our new team member Tommi Huovinen! Tommi joined us as an Entrepreneur in Residence and jumped right into a client project, helping Lassila & Tikanoja build and scale their first-ever consumer-facing business.
Finding the perfect scope for an MVP can be difficult and a too big and incorrectly defined MVP is a huge risk. Read how we helped execute MoVal's vision into a well-functioning product and finally to successfully spin People Cloud out as a new venture.