Customer discovery is imperative when we want to build a product or a service that truly meets our potential customer's needs. Our friends at Kapacity.io asked us to help them with their customer discovery process. They wanted to form a clear picture of their potential customer segments and understand which segments are the most promising ones for their business. Also, they wanted to create a compelling sales narrative and materials targeted to the segments found.
Product management always exists when building or growing a new product business. We need to decide on what to build, ergo you have product management. So it's not really a question of whether you have product management, but on what level your product management is, and whether it creates real value for our company.
Kiilto Ventures wanted to understand what focus areas they should concentrate on when looking for co-operation or investment opportunities in the future. Kiilto already had a hunch of what the focus areas should be but wanted an outside opinion to be sure they chose the right ones and have solid reasoning behind their choices.
Emma Grönlund, a serial entrepreneur with over 10 years of experience in building new digital businesses globally join Coventures as n Entrepreneur in Residence. Emma is a generalist executive with the ability to set up processes for companies from scratch to get to important product launches.
When starting a new business, we often jump straight into choosing a digital service or a vendor and forget something vital. We forget to spend time figuring out what we really need and when that happens, the digital aspect of our business is left with untapped potential.
How could we fight the world's most challenging problems such as cancer, diabetes, food shortage, and climate change? Would it be possible by eliminating human errors in laboratory processes by using the level of reproducibility used in the aviation industry?
Pricing is a dynamic function, and pricing should be constantly reviewed. What doesn’t change as often is the value metric and the fundaments the pricing is based on. We helped Maptionnaire to develop a dynamic pricing model that made it easier for them to decide the right value metric, determine the pricing, and always to be clear on what the pricing is based on.
Turre Legal prides itself on being Finland's most digital law firm and is specialized in service design and digitalization. They definitely did not lack ideas for growth and new digital business but needed some help with clarifying their strategy and generating sales through digital channels. We helped the client evaluate different growth possibilities and prioritized their digital endeavors. We also created a product strategy, which clarified how different ideas could be connected to the overall strategy.